Online shopping in Kenya continues to grow, offering convenience, variety, and secure transactions for customers across the country. Whether you’re searching for electronics, fashion, groceries, or even vehicles, there’s a platform tailored to meet your needs. Here’s a detailed guide to the best online shopping websites in Kenya for 2025.
1. Kilimall
Founded: 2014
Kilimall is a pioneer in Kenya’s e-commerce market, offering a broad selection of products at competitive prices.
Key Features:
- Products: Electronics, fashion, home essentials, beauty products.
- Payment: Mobile money (M-Pesa), credit/debit cards, cash on delivery.
- Selling Opportunities: Businesses and individuals can list their products easily.
Why Choose Kilimall? Regular promotions and a user-friendly platform enhance the shopping experience.
2. Jumia
Founded: 2012
Jumia is one of Africa’s leading online marketplaces, operating in multiple countries.
Key Features:
- Products: Electronics, fashion, home appliances, groceries.
- Payment: M-Pesa, Visa, MasterCard, cash on delivery.
- Extras: Flash sales, discounts, and reliable delivery services.
Why Choose Jumia? Its wide product range and frequent promotions make it a favorite among shoppers.
3. Carrefour
Entered Kenya: 2016
Carrefour is a trusted global retail brand, offering high-quality products.
Key Features:
- Products: Groceries, electronics, household items, personal care.
- Payment: Credit/debit cards, mobile money, cash on delivery.
- Promotions: Frequent discounts and special offers.
Why Choose Carrefour? Carrefour’s reputation for quality and international standards sets it apart.
4. Jiji
Founded: 2014
Jiji is a popular online classifieds platform that facilitates direct transactions between buyers and sellers.
Key Features:
- Products: Electronics, vehicles, real estate, jobs, home appliances.
- Transactions: Peer-to-peer, with payments typically in cash or mobile money.
Why Choose Jiji? Its extensive listings and direct buyer-seller interactions ensure transparency.
5. PigiaMe
Founded: 2012
PigiaMe is another leading classifieds website, perfect for buying and selling a variety of items.
Key Features:
- Products: Cars, electronics, real estate, jobs.
- Transactions: Direct buyer-seller communication.
Why Choose PigiaMe? It’s user-friendly and attracts a large audience across Kenya.
6. Autochek
Founded: 2020
Specializing in vehicles, Autochek offers a secure platform for buying and selling cars.
Key Features:
- Products: New and used vehicles.
- Payment: Mobile money, bank transfers, and financing options.
- Extras: Vehicle financing solutions.
Why Choose Autochek? Detailed vehicle listings and secure transactions make it ideal for car buyers and sellers.
7. MYDAWA
Founded: 2017
MYDAWA is a trusted platform for healthcare products, offering prescription and over-the-counter medicines.
Key Features:
- Products: Medicines, health supplements, personal care items.
- Payment: M-Pesa, credit/debit cards.
Why Choose MYDAWA? It specializes in healthcare, ensuring quality and convenience.
8. Hotpoint Appliances
Founded: 1984
Hotpoint Appliances is a household name for electronics and home appliances in Kenya.
Key Features:
- Products: TVs, refrigerators, kitchen appliances.
- Payment: M-Pesa, credit/debit cards, bank transfers.
- Extras: Warranty and after-sales services.
Why Choose Hotpoint? Reliable products and excellent customer service.
9. Naivas Online Shopping
Founded: 1990
Naivas has transitioned from retail stores to a comprehensive online shopping platform.
Key Features:
- Products: Groceries, electronics, household items.
- Payment: M-Pesa, Airtel Money, credit/debit cards.
Why Choose Naivas? Competitive prices and reliable delivery services.
10. Avechi
Founded: 2013
Avechi is a leading platform for electronics, focusing on smartphones and accessories.
Key Features:
- Products: Smartphones, laptops, cameras, accessories.
- Payment: M-Pesa, credit/debit cards, cash on delivery.
Why Choose Avechi? Its focus on electronics ensures competitive prices and quality products.
11. Sky Garden
Founded: 2015
Sky Garden offers a diverse product range and a user-friendly shopping experience.
Key Features:
- Products: Fashion, electronics, home goods.
- Payment: M-Pesa, credit/debit cards.
Why Choose Sky Garden? It caters to various shopping needs with a wide selection of products.
12. Goodlife Pharmacy
Founded: 2014
Goodlife Pharmacy focuses on providing healthcare essentials and supplements.
Key Features:
- Products: Prescription medicines, personal care items.
- Payment: M-Pesa, credit/debit cards.
Why Choose Goodlife? A reliable platform for health-conscious shoppers.
13. Vitu Zote
Founded: 2010
Vitu Zote specializes in home and kitchen products.
Key Features:
- Products: Cookware, kitchen appliances, home decor.
- Payment: M-Pesa, credit/debit cards.
Why Choose Vitu Zote? A one-stop shop for home and kitchen essentials.
14. Text Book Centre
Founded: 1964
Text Book Centre is Kenya’s go-to platform for educational resources.
Key Features:
- Products: Textbooks, stationery, office supplies.
- Payment: M-Pesa, credit/debit cards.
Why Choose Text Book Centre? Comprehensive educational and office supplies.
15. Nuria
Nuria is a leading online bookstore promoting a reading culture in Kenya.
Key Features:
- Products: Fiction, academic, non-fiction, self-help books.
- Payment: M-Pesa, credit/debit cards.
Why Choose Nuria? Affordable pricing and a vast book collection.
16. Shopit
Founded: 2012
Shopit caters to both individual and business needs with a wide range of products.
Key Features:
- Products: Electronics, office supplies, industrial equipment.
- Payment: M-Pesa, credit/debit cards, bank transfers.
Why Choose Shopit? Competitive pricing and excellent delivery services.
Conclusion
Kenya’s e-commerce market continues to thrive, offering tailored shopping experiences for diverse needs. Whether you’re looking for everyday groceries, the latest electronics, or even healthcare products, these platforms provide reliable and convenient options. Start shopping today and enjoy the best of Kenya’s online marketplace!
